P.O. Box 12068, State Capitol
Austin, Texas 78711
Tel. (512) 463-0112
FOR IMMEDIATE RELEASE
March 1, 2022
Senator Jane Nelson
Bob Williams, Ranch Hands Rescue CEO
Lee Vela, President, Outdoor Advertising Association of Texas
Denton County Sheriff Tracy Murphree
Denton Police Chief Frank Dixon
Jamie McCormick, Vice President of Public Affairs, Texas Alliance of Child & Family Services
|WHAT:||Billboard campaign to help identify, support male victims of human trafficking|
|WHEN:||11 a.m. Friday, March 4, 2022|
Billboard @ 1213 FM 407, Corral City, Texas
Directions to Parking Area: Take FM 407 west from I-35W, turn left onto Corral City Drive (third entrance from I-35W), then take first left (across from City Hall) into parking lot. To access the staging area, proceed east through The Market parking lot to the gate facing FM 407. Media may park inside this gate. Staging area is in the field near the Exxon pole sign adjacent to the southbound access road to I-35W.
In a joint press conference with Senator Nelson, Ranch Hands Rescue, and advocates for human trafficking victims, the Outdoor Advertising Association of Texas will launch a statewide campaign for Ranch Hands Rescue, a non-profit organization dedicated to helping male survivors of human trafficking. Donated billboard messages on digital units will be broadcast in up to 70 Texas cities. The campaign also includes displays on traditional billboards across the state as well and will run for all of 2022.
Despite the widely held perception that human trafficking victims are female, studies show that a significant percentage of victims are male. In part due to a lack of public awareness, these boys and young men often go unidentified, remaining in horrific situations, deprived of their freedom. When they do escape, they face enormous challenges finding refuge in a system tailored to serve female victims.
Last session the Legislature approved a $10 million grant to establish a safe house devoted specifically to serving the needs of male human trafficking victims. In June Ranch Hands Rescue in Denton County opened Bob's House of Hope to provide a place for these young men to escape the horrors of commercial sexual exploitation and rebuild their lives with the skills they need to live a life of dignity and purpose. Ranch Hands Rescue is a sanctuary for abused and abandoned animals that also offers equine and animal-assisted counseling to abused and special needs children.
EDITORS: The digital billboard message will be frozen on the billboard on site during the press event. Other freezes are available throughout the day for additional live coverage. To arrange call Lee Vela, (281) 748-3095 to coordinate.